Why is digital marketing important for small businesses? There are several reasons. Having an online presence allows small businesses to reach a wider audience, making it easier for customers to find them. Through SEO, SEM, and social media strategies, small businesses can expand from local to global, reaching a wider audience and generating leads and sales. Digital marketing is cost-effective compared to traditional methods, offering a higher return on investment with lower costs. PPC, social media ads, and content marketing can effectively target audiences.
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